We’ve learned that games are an integral part of younger generations’ lives. This goes to show how important gaming and gaming content is to both Gen Alpha and Gen Z. Gen Alpha, on the other hand, spends the majority of their leisure time on games – 21%, making games the number one source of entertainment for this generation. Gen Z spends less time watching TV, but they do spend 23% of their free time on social media and 17% on playing games and engaging with gaming content. 14% of their leisure time is spent engaging with video games.
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If we look at the total online population, people spend most of their free time on social media (20%) and watching broadcast TV (20%). Just like Millennials, the generation that came before them, Gen Z, and particularly Gen Alpha, are very much into gaming, even more so than previous generations. The first question we should answer is, “Are younger generations into gaming?”Īs you might expect, gaming is still the favorite pastime of young people. In this article, we take a deep dive into the interests and behaviors of Gen Alpha and gen Z gamers to learn why they play games, how much they spend on games, and more! Moreover, to get insight into the future of gaming and market trends, we need to look at these young generations and their relationship to games, as they’re shaping the future of gaming.
There are notable differences in how younger generations, i.e., Gen Alpha and Gen Z gamers, engage with games, compared to older generations.
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